Performance Marketing Vs Brand Marketing: Which Strategy Drives Real Results?
GenZ or other individuals do not have the attention span today that was before. Businesses have to try different marketing strategies to be in the market. However, they do not understand the basic difference between performance marketing vs brand marketing. Both are important for business growth. Research shows that 81% of marketers focus on brand marketing for long-term success, while 40% of ad budgets worldwide go to performance marketing for quick returns. However, brands are required to track their marketing performance, and for this they can use performance marketing software like Trackier to optimize their performance, saving their marketing budget by reducing fraudulent activities and identifying which of their channels are performing better. What is Performance Marketing? Performance marketing is a results-driven marketing strategy where advertisers have to pay only when a specific action is completed. For example: Click Lead Sale Download Unlike tradit...