Trackier

Brands use various performance marketing channels to achieve specific goals, such as lead generation, sales, or app downloads. They use many different channels including partner marketing, search engine marketing (SEM), social media marketing, email marketing, and interactive marketing. According to Statista , global advertising spending is expected to reach $917 billion in 2024, 8.5% higher than in 2023 ($845 billion). This growth is expected to continue, reaching $1.17 trillion by 2028. To optimize results across channels, performance marketing software like Trackier helps marketers to view analytics at a single dashboard, fraud protection, and performance tracking to refine their marketing strategies and maximize ROI. What are Performance Marketing Channels ? Performance marketing channels are platforms used by brands or businesses to promote their products or services. They pay only after a specific conversion, such as a click, lead, or sale, occurs. The best performance...

A referral code is a unique identifier assigned to the affiliates who promote products or services of the brand that are beneficial for both, an affiliate earns a commission and the brand gets the sale.   As per the Harvard Business Review , referred customers generate 16% more profit than non-referred customers. To effectively manage a referral program, consider implementing performance marketing software, such as Trackier , that tracks and optimizes your referral campaigns to ensure maximum ROI. What is a Referral Code ? A referral code is a unique alphanumeric identifier that is used in performance marketing to track referrals or conversions from different affiliates, influencers, or customers.  It helps to measure the success of a referral program and affiliate marketing campaigns. It also helps businesses to reward the best referrers and track their conversion accurately. For example , when a business or brand partners with an affiliate or influencer to...

A super affiliate is an affiliate marketer who generates significant revenues for their partners or brands. They have a huge audience and some advanced marketing strategies that allow them to scale campaigns quickly. According to FastComet , the average conversion rate for a successful affiliate is around 5.8% while top affiliate marketers achieve a higher conversion rate of 25.3% . Performance marketing software like Trackier has more advanced tracking, fraud detection, and analytics that help affiliate marketers and businesses work on optimizing campaigns through real-time performance tracking, to maximize the returns on investment (ROI). What are Super Affiliates ? A super affiliate is the top affiliate marketer in the affiliate marketing domain who consistently delivers the majority of traffic, leads, and sales for your business. Depending on your business goals, they will contribute 80-95% of your overall revenue. These affiliates are highly skilled & they bri...